Why every woman should invest

Financial education is so important especially for women. You get to understand who you are and how your money can work for you best.

One of the things I picked up while working in financial media is that many of the investment models that you see (for example, have X amount saved by this age are actually based on the needs of men and their earnings. These models don't work for women at all.


Because despite all the accolades women have achieved, we still earn less than men over our lifetime. On top of that we live longer than men.

That is why our financial goals cannot be modeled against what is currently been pushed in the market. We need to figure out what works for us individually. Yes individually because no two women are alike. Some are single. Some are single with kid (s). Some have to take care of their parents and extended families.
Another thing is that we often work fewer years, due to taking time out of the workforce for child-rearing. And at some point in our lives we might get divorced or widowed, and become entirely responsible for our finances. 

 The list is endless.

Now, in addition to saving and making sure you have an emergency fund, one of the best things you can do for yourself is to INVEST your money.  There are so many opportunities to do it nowadays.

I know many women still think that you need loads of money to do it but you don't. If you’re thinking that you need to start investing only when you have lots of money, you are wrong and you are missing out on potential opportunities to grow your money.

That's why I started this conversation with the importance of financial education.
Knowing where your personal boundaries lie can help you manage your finances more confidently. That's especially important for gauging risk tolerance because generally as women we lack confidence.
Learning about the various tools in the financial market will unlock your mind and money.
No, you won't be comfortable but you will be prepared. The more involved you are with your finances, the greater your ability to be able to deal with any investing challenges and recognise good opportunities to grow your money.

As women we need to save and invest a greater percentage of our income than most traditional models allow. We do this so that we can financially cover ourselves and loved ones when life happens.

Think about it, if you are already financially challenged when you still have the time and energy to grow your money, how much more harder will it be for you when you are older and opportunities are for the younger generation?

Let's STOP taking chances with our lives. Considering thatvour economy is getting hammered most days,  it's time to take fruitful risks and dare believe we can be financially strong.

So here are the facts about investing:

* Investing in the stock market is full of risks.
* You can lose all of your money. No guarantees.
* Past results are not a guarantee of future performance.
* No one can predict how a company’s stock or the entire stock market will go.

Here are other facts about investing:
*The returns are higher. It's been proven that as women investors  we are are more disciplined than our male counterparts, according to a Fidelity.
*Women investors generate better returns because we usually buy and hold. Unlike men we don't have a need to outperform the assets.
*Investing can help level the playing field. Investing is a way to play catch up and, since we tend to live longer than men,  that extra [money] will really come in handy.
*There are no unpleasant surprises. In case you lose your job or partner or face divorce or unforeseen circumstances, you are protected. Financial independence will give you peace of mind.
So now that you know better,  what's your move? This is what  I've personally learned  the more time you spend on investing, the more confident you become.
So as you learn to invest remember this:
Investing is often a logical, and sometimes perceptive and intuitive activity. You should be optimistic, but avoid being fearful or greedy.

Telly me why do you think women should invest?